Cassandra Cadorin
Operator led founder building operational visibility for service based businesses.
Founder of CanTicket and Candid Marketing.
I work at the intersection of delivery, revenue, and accountability, where profit is made or quietly lost.
Most service businesses do not fail because of strategy or people.
They fail because operations are invisible.
My work is focused on making delivery, labour, and revenue behaviour visible so leaders can scale with control instead of guesswork.
Death by 1000 Subscriptions
Profit is rarely lost in one decision.
It erodes through small operational failures that compound over time.
Untracked work.
Unclear ownership.
Reactive delivery.
Labour that looks busy but is commercially misaligned.
My Companies:
CanTicket is operational visibility software for service based businesses.
It helps operators identify revenue leakage by connecting delivery, time, and accountability into a single operating layer.
Built for businesses running VAs, offshore teams, and complex client delivery who need margin control, not more tools.
CanTicket is not a productivity app, a CRM, or an accounting system.
It exists to enforce operational discipline and commercial clarity.
Candid Marketing operates as the services and delivery arm within the House of Can.
Its role is no longer traditional marketing execution. It exists to work alongside service based SMEs solving practical operational and technology problems inside real businesses, particularly across regional and eastern coast Australia.
This work informs how products and systems are designed, tested, and refined within House of Can, ensuring everything built remains grounded in the realities of service delivery, labour constraints, and commercial pressure.
Candid Marketing provides the operational context.
CanTicket is the product outcome.
I am an operator first.
I build from inside the problem.
I prioritise systems over hype.
I care about margin, accountability, and execution.
My perspective is shaped by running service businesses, managing delivery teams, and seeing firsthand how quickly profit disappears when operations lack structure.
My work spans agency leadership, SaaS product development, and operational strategy.
I regularly speak on operational discipline, revenue leakage, and scaling service businesses with control.
My insights have been featured across Australian business and entrepreneurship platforms, London, Paris and Philippines. I have delivered keynote sessions for founder and operator audiences.
I collaborate with operators, CEOs, advisors, media, and ecosystem partners.
For partnerships, speaking, or media commentary on service business operations, delivery systems, or revenue visibility, get in touch.
Quick Links
Candid Marketing
CanTicket
Candid Connect
© 2026 Cassandra Cadorin | All Rights Reserved